Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate

SHARP AUTOMOTIVE, INC. · Watertown, SD · VIN: 1GT4UXEY0TF327447

Negotiation Guide

Opening Offer

$94,168

Fair Price

$95,668

Walk Away Above

$97,289

• Recent buyers paid ~$3,241 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$88,029

Est. Invoice$90,996

Holdback (est.)$2,967

MSRP (Sticker)$98,909

Asking Price$98,230

Markup-$679

Est. Dealer Margin on This Car$10,201

Percentile55% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold907

Avg Markup-$3,241

Median Markup$0

Best Deal-$14,764

Worst Deal+$9,990

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$772

Avg Markup (Sierra 2500 HD)-$774

% Below MSRP96%

Avg Days to Sell25 days

Avg Sold Markup-$1,098

Price History

Jul 8, 2026$98,909 → $98,330(-$579)

Jul 15, 2026$98,330 → $98,230(-$100)

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