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Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate
BOB JOHNSON BUICK GMC LLC · Rochester, NY · VIN: 1GT4UXEY0TF292912
This Is Already a Great Deal
Opening Offer
$93,382
Asking Price
$96,270
Max Price
$96,270
- • Recent buyers paid ~$3,241 below MSRP
- • Sitting 44 days (avg 23) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,969 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$91,149
Est. Invoice$94,222
Holdback (est.)$3,072
MSRP (Sticker)$102,415
Asking Price$96,270
Markup-$6,145
Est. Dealer Margin on This Car$5,121
Percentile30% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold907
Avg Markup-$3,241
Median Markup$0
Best Deal-$14,764
Worst Deal+$9,990
% Sold Below MSRP99%
Avg Days to Sell23 days
Dealer Profile
Inventory81 vehicles
Avg Markup (All Models)-$1,949
Avg Markup (Sierra 2500 HD)-$3,434
% Below MSRP94%
Avg Days to Sell19 days
Avg Sold Markup-$1,503
Price History
Jun 13, 2026$102,415 → $99,343(-$3,072)
Jul 12, 2026$99,343 → $96,270(-$3,072)
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