Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate

DURAND GMC · Leominster, MA · VIN: 1GT4UXEY0TF237196

Negotiation Guide

Opening Offer

$94,659

Fair Price

$96,159

Walk Away Above

$97,780

• Recent buyers paid ~$3,241 below MSRP

Price Breakdown

Est. Dealer Cost$88,466

Est. Invoice$91,448

Holdback (est.)$2,982

MSRP (Sticker)$99,400

Asking Price$99,400

Markup$0

Est. Dealer Margin on This Car$10,934

Percentile99% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold907

Avg Markup-$3,241

Median Markup$0

Best Deal-$14,764

Worst Deal+$9,990

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)+$405

Avg Markup (Sierra 2500 HD)$0

% Below MSRP95%

Avg Days to Sell20 days

Avg Sold Markup+$16

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