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Deal Sheet: 2026 Sierra 3500 HD Denali

MARTY'S GMC · Kingston, MA · VIN: 1GT4UWE78TF177301

Negotiation Guide

Opening Offer
$77,220
Fair Price
$78,720
Walk Away Above
$80,237
  • Recent buyers paid ~$2,489 below MSRP
  • Sitting 30 days (avg 18) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$72,761
Est. Invoice$75,214
Holdback (est.)$2,453
MSRP (Sticker)$81,754
Asking Price$79,254
Markup-$2,500
Est. Dealer Margin on This Car$6,493
Percentile38% of inventory is priced lower
Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold236
Avg Markup-$2,489
Median Markup$0
Best Deal-$12,000
Worst Deal+$22,265
% Sold Below MSRP97%
Avg Days to Sell18 days

Dealer Profile

Inventory11 vehicles
Avg Markup (All Models)-$1,409
Avg Markup (Sierra 3500 HD)-$1,556
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,250

Price History

Jun 20, 2026$80,254$79,254(-$1,000)