Deal Sheet: 2026 Sierra 3500 HD AT4

JIM WERNIG GMC · Gaylord, MI · VIN: 1GT4UVEY6TF300290

Negotiation Guide

Opening Offer

$87,657

Fair Price

$89,157

Walk Away Above

$90,826

• Recent buyers paid ~$2,586 below MSRP
• Sitting 29 days (avg 16) — extra leverage

Price Breakdown

Est. Dealer Cost$82,321

Est. Invoice$85,095

Holdback$2,775

MSRP (Sticker)$92,495

Asking Price$92,495

Markup$0

Dealer Margin on This Car$10,174

Percentile100% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold279

Avg Markup-$2,586

Median Markup$0

Best Deal-$13,000

Worst Deal+$12,518

% Sold Below MSRP98%

Avg Days to Sell16 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)+$179

Avg Markup (Sierra 3500 HD)$0

% Below MSRP97%

Avg Days to Sell19 days

Avg Sold Markup+$704

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