Deal Sheet: 2026 Sierra 3500 HD SLE

RICO AUTO COMPLEX · Gallup, NM · VIN: 1GT4UTEY7TF231761

Negotiation Guide

Opening Offer

$72,386

Fair Price

$73,886

Walk Away Above

$75,150

• Recent buyers paid ~$1,510 below MSRP
• Sitting 49 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$68,009

Est. Invoice$70,302

Holdback (est.)$2,292

MSRP (Sticker)$76,415

Asking Price$76,815

Markup+$400

Est. Dealer Margin on This Car$8,806

Percentile99% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold123

Avg Markup-$1,510

Median Markup$0

Best Deal-$7,814

Worst Deal$0

% Sold Below MSRP98%

Avg Days to Sell21 days

Dealer Profile

Inventory55 vehicles

Avg Markup (All Models)+$340

Avg Markup (Sierra 3500 HD)+$120

% Below MSRP44%

Avg Days to Sell20 days

Avg Sold Markup+$307

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