Deal Sheet: 2026 Sierra 3500 HD SLE

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 1GT4UTEY1TF135706

Negotiation Guide

Opening Offer

$73,163

Fair Price

$74,663

Walk Away Above

$75,964

• Recent buyers paid ~$1,443 below MSRP
• Sitting 55 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$68,766

Est. Invoice$71,084

Holdback (est.)$2,318

MSRP (Sticker)$77,265

Asking Price$77,265

Markup$0

Est. Dealer Margin on This Car$8,499

Percentile99% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold109

Avg Markup-$1,443

Median Markup$0

Best Deal-$7,814

Worst Deal$0

% Sold Below MSRP98%

Avg Days to Sell22 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)+$356

Avg Markup (Sierra 3500 HD)$0

% Below MSRP94%

Avg Days to Sell20 days

Avg Sold Markup+$319

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