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Deal Sheet: 2026 Sierra 2500 HD Denali
PROSTROLLO MOTOR COMPANY · Madison, SD · VIN: 1GT4UREYXTF277703
Negotiation Guide
Opening Offer
$85,104
Fair Price
$86,604
Walk Away Above
$88,732
- • Recent buyers paid ~$3,158 below MSRP
- • Sitting 53 days (avg 24) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$80,865
Est. Invoice$83,591
Holdback (est.)$2,726
MSRP (Sticker)$90,860
Asking Price$86,860
Markup-$4,000
Est. Dealer Margin on This Car$5,995
Percentile45% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1041
Avg Markup-$3,158
Median Markup-$1,000
Best Deal-$15,000
Worst Deal+$21,490
% Sold Below MSRP98%
Avg Days to Sell24 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$1,446
Avg Markup (Sierra 2500 HD)-$3,900
% Below MSRP97%
Avg Days to Sell17 days
Avg Sold Markup+$2,600
Price History
Jun 1, 2026$90,860 → $87,210(-$3,650)
Jun 5, 2026$87,210 → $90,860(+$3,650)
Jul 11, 2026$90,860 → $86,860(-$4,000)
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