Deal Sheet: 2026 Sierra 2500 HD Denali

PREMIER CHEVROLET GMC OF MORGANTOWN, INC. · Morgantown, WV · VIN: 1GT4UREY9TF288384

Negotiation Guide

Opening Offer

$89,039

Fair Price

$90,539

Walk Away Above

$92,117

• Recent buyers paid ~$3,156 below MSRP

Price Breakdown

Est. Dealer Cost$83,389

Est. Invoice$86,199

Holdback (est.)$2,811

MSRP (Sticker)$93,695

Asking Price$93,695

Markup$0

Est. Dealer Margin on This Car$10,306

Percentile98% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup-$3,156

Median Markup-$955

Best Deal-$15,000

Worst Deal+$21,490

% Sold Below MSRP98%

Avg Days to Sell24 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$1,078

Avg Markup (Sierra 2500 HD)-$1,712

% Below MSRP98%

Avg Days to Sell20 days

Avg Sold Markup-$1,183

Cheaper Sierra 2500 HD Denali Inventory

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TEXAN GMC BUICKHumble, TX

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TEXAN GMC BUICKHumble, TX

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JACKSON FAMILY OF DEALERSHIPSSullivan, IL

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HILEY BUICK GMC OF FORT WORTHFort Worth, TX

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HILEY BUICK GMC OF FORT WORTHFort Worth, TX

-$12,000$79,4659d

STERLING BUICK-GMCOpelousas, LA

-$12,000$80,2759d