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Deal Sheet: 2026 Sierra 2500 HD Denali
NEWBY BUICK GMC, INC. · Saint George, UT · VIN: 1GT4UREY9TF236396
Negotiation Guide
Opening Offer
$90,650
Fair Price
$92,150
Walk Away Above
$94,157
- • Recent buyers paid ~$3,136 below MSRP
- • Sitting 44 days (avg 23) — extra leverage
Price Breakdown
Est. Dealer Cost$85,586
Est. Invoice$88,471
Holdback (est.)$2,885
MSRP (Sticker)$96,164
Asking Price$96,164
Markup$0
Est. Dealer Margin on This Car$10,578
Percentile98% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold1029
Avg Markup-$3,136
Median Markup-$1,026
Best Deal-$15,000
Worst Deal+$21,490
% Sold Below MSRP98%
Avg Days to Sell23 days
Dealer Profile
Inventory80 vehicles
Avg Markup (All Models)-$618
Avg Markup (Sierra 2500 HD)+$217
% Below MSRP98%
Avg Days to Sell21 days
Avg Sold Markup-$2,680
Price History
Jul 15, 2026$92,164 → $96,164(+$4,000)
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