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Deal Sheet: 2026 Sierra 2500 HD Denali
HALLADAY MOTORS · Cheyenne, WY · VIN: 1GT4UREY5TF159154
Negotiation Guide
Opening Offer
$91,866
Fair Price
$93,366
Walk Away Above
$95,485
- • Recent buyers paid ~$3,136 below MSRP
- • Sitting 49 days (avg 23) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$86,868
Est. Invoice$89,797
Holdback (est.)$2,928
MSRP (Sticker)$97,605
Asking Price$94,605
Markup-$3,000
Est. Dealer Margin on This Car$7,737
Percentile49% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1029
Avg Markup-$3,136
Median Markup-$1,026
Best Deal-$15,000
Worst Deal+$21,490
% Sold Below MSRP98%
Avg Days to Sell23 days
Dealer Profile
Inventory57 vehicles
Avg Markup (All Models)-$599
Avg Markup (Sierra 2500 HD)-$1,500
% Below MSRP93%
Avg Days to Sell22 days
Avg Sold Markup-$102
Price History
Jun 1, 2026$97,605 → $96,605(-$1,000)
Jun 5, 2026$96,605 → $95,605(-$1,000)
Jul 1, 2026$95,605 → $94,605(-$1,000)
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