Deal Sheet: 2026 Sierra 2500 HD Denali

SHERIDAN MOTOR, INC. · Sheridan, WY · VIN: 1GT4UREY2TF306644

Negotiation Guide

Opening Offer

$86,454

Fair Price

$87,954

Walk Away Above

$89,522

• Recent buyers paid ~$3,136 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$81,070

Est. Invoice$83,803

Holdback (est.)$2,733

MSRP (Sticker)$91,090

Asking Price$89,490

Markup-$1,600

Est. Dealer Margin on This Car$8,420

Percentile53% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1029

Avg Markup-$3,136

Median Markup-$1,026

Best Deal-$15,000

Worst Deal+$21,490

% Sold Below MSRP98%

Avg Days to Sell23 days

Dealer Profile

Inventory32 vehicles

Avg Markup (All Models)-$225

Avg Markup (Sierra 2500 HD)+$183

% Below MSRP75%

Avg Days to Sell21 days

Avg Sold Markup-$667

Price History

Jul 12, 2026$89,590 → $89,490(-$100)

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