Deal Sheet: 2026 Sierra 2500 HD Denali

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 1GT4UREY2TF135619

Negotiation Guide

Opening Offer

$87,006

Fair Price

$88,506

Walk Away Above

$90,613

• Recent buyers paid ~$3,250 below MSRP
• Sitting 51 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$82,521

Est. Invoice$85,302

Holdback (est.)$2,782

MSRP (Sticker)$92,720

Asking Price$92,720

Markup$0

Est. Dealer Margin on This Car$10,199

Percentile98% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold894

Avg Markup-$3,250

Median Markup-$2,007

Best Deal-$15,000

Worst Deal+$21,490

% Sold Below MSRP98%

Avg Days to Sell25 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)+$356

Avg Markup (Sierra 2500 HD)+$1,970

% Below MSRP94%

Avg Days to Sell20 days

Avg Sold Markup+$319

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