Deal Sheet: 2026 Sierra 2500 HD AT4

GMC OF BILLINGS · Billings, MT · VIN: 1GT4UPEY5TF243012

Negotiation Guide

Opening Offer

$85,500

Fair Price

$87,000

Walk Away Above

$88,980

• Recent buyers paid ~$2,852 below MSRP
• Sitting 51 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$80,954

Est. Invoice$83,683

Holdback (est.)$2,729

MSRP (Sticker)$90,960

Asking Price$90,960

Markup$0

Est. Dealer Margin on This Car$10,006

Percentile97% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup-$2,852

Median Markup-$1,506

Best Deal-$13,200

Worst Deal+$23,234

% Sold Below MSRP96%

Avg Days to Sell23 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$289

Avg Markup (Sierra 2500 HD)+$802

% Below MSRP92%

Avg Days to Sell27 days

Avg Sold Markup-$114

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