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Deal Sheet: 2026 Sierra 2500 HD AT4
RIVARD-ROYALL GMC · Memphis, TN · VIN: 1GT4UPEY5TF239381
This Is Already a Great Deal
Opening Offer
$81,102
Asking Price
$81,961
Max Price
$81,961
- • Recent buyers paid ~$2,835 below MSRP
- • Sitting 52 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $4,626 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$80,602
Est. Invoice$83,319
Holdback (est.)$2,717
MSRP (Sticker)$90,564
Asking Price$81,961
Markup-$8,603
Est. Dealer Margin on This Car$1,359
Percentile8% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1222
Avg Markup-$2,835
Median Markup-$1,500
Best Deal-$13,200
Worst Deal+$23,234
% Sold Below MSRP96%
Avg Days to Sell23 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$5,975
Avg Markup (Sierra 2500 HD)-$8,716
% Below MSRP96%
Avg Days to Sell22 days
Avg Sold Markup-$5,060
Price History
Jun 1, 2026$90,564 → $81,961(-$8,603)
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