Deal Sheet: 2026 Sierra 2500 HD AT4

SANTA MONICA GMC · Santa Monica, CA · VIN: 1GT4UPEY3TF179553

Negotiation Guide

Opening Offer

$88,499

Fair Price

$89,999

Walk Away Above

$91,770

• Recent buyers paid ~$2,746 below MSRP
• Sitting 37 days (avg 20) — extra leverage

Price Breakdown

Est. Dealer Cost$83,251

Est. Invoice$86,057

Holdback (est.)$2,806

MSRP (Sticker)$93,540

Asking Price$93,540

Markup-$5,000

Est. Dealer Margin on This Car$10,289

Percentile32% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1265

Avg Markup-$2,746

Median Markup-$1,000

Best Deal-$13,200

Worst Deal+$23,234

% Sold Below MSRP96%

Avg Days to Sell20 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)-$2,821

Avg Markup (Sierra 2500 HD)-$833

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup+$946

Price History

Jul 3, 2026$88,540 → $93,540(+$5,000)

Cheaper Sierra 2500 HD AT4 Inventory

RELIABLE CADILLACRoseville, CA

-$35,680$56,89037d

KEY BUICK GMCJacksonville, FL

-$20,000$71,33542d

MAYSE AUTOMOTIVE GROUP, INC.Aurora, MO

-$20,000$70,55537d

MAYSE AUTOMOTIVE GROUP, INC.Aurora, MO

-$19,000$71,55537d

COULTER CADILLAC, INC.Phoenix, AZ

-$12,005$77,00042d

BEAMAN GMCAntioch, TN

-$11,718$78,41742d

BEAMAN GMCAntioch, TN

-$11,718$78,41742d

BEAMAN GMCAntioch, TN

-$11,588$77,54742d

HILEY BUICK GMC OF FORT WORTHFort Worth, TX

-$11,500$77,5150d

HILEY BUICK GMC OF FORT WORTHFort Worth, TX

-$11,500$77,0207d