Deal Sheet: 2026 Sierra 2500 HD AT4

WHITE'S FRONTIER MOTORS · Gillette, WY · VIN: 1GT4UPE79TF330872

Negotiation Guide

Opening Offer

$76,202

Fair Price

$77,702

Walk Away Above

$79,111

• Recent buyers paid ~$2,818 below MSRP

Price Breakdown

Est. Dealer Cost$71,663

Est. Invoice$74,078

Holdback (est.)$2,416

MSRP (Sticker)$80,520

Asking Price$80,520

Markup$0

Est. Dealer Margin on This Car$8,857

Percentile97% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold1180

Avg Markup-$2,818

Median Markup-$1,500

Best Deal-$13,200

Worst Deal+$23,234

% Sold Below MSRP96%

Avg Days to Sell22 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$460

Avg Markup (Sierra 2500 HD)-$846

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,239

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