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Deal Sheet: 2026 Sierra 2500 HD AT4
JOHNSON AUTO PLAZA, INC. · Brighton, CO · VIN: 1GT4UPE78TF285519
This Is Already a Great Deal
Opening Offer
$72,809
Asking Price
$75,061
Max Price
$75,061
- • Recent buyers paid ~$2,818 below MSRP
- • Sitting 44 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,638 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,485
Est. Invoice$73,894
Holdback (est.)$2,410
MSRP (Sticker)$80,320
Asking Price$75,061
Markup-$5,259
Est. Dealer Margin on This Car$3,576
Percentile31% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold1180
Avg Markup-$2,818
Median Markup-$1,500
Best Deal-$13,200
Worst Deal+$23,234
% Sold Below MSRP96%
Avg Days to Sell22 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$1,115
Avg Markup (Sierra 2500 HD)-$1,602
% Below MSRP91%
Avg Days to Sell20 days
Avg Sold Markup-$1,617
Price History
Jul 12, 2026$77,393 → $75,061(-$2,332)
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