Deal Sheet: 2026 Sierra 2500 HD AT4

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 1GT4UPE71TF284308

Negotiation Guide

Opening Offer

$75,976

Fair Price

$77,476

Walk Away Above

$79,343

• Recent buyers paid ~$2,854 below MSRP
• Sitting 50 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$72,277

Est. Invoice$74,713

Holdback (est.)$2,436

MSRP (Sticker)$81,210

Asking Price$81,210

Markup$0

Est. Dealer Margin on This Car$8,933

Percentile97% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1047

Avg Markup-$2,854

Median Markup-$1,607

Best Deal-$13,200

Worst Deal+$23,234

% Sold Below MSRP96%

Avg Days to Sell24 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)+$356

Avg Markup (Sierra 2500 HD)+$1,970

% Below MSRP94%

Avg Days to Sell20 days

Avg Sold Markup+$319

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