Deal Sheet: 2026 Sierra 2500 HD AT4

GMC OF BILLINGS · Billings, MT · VIN: 1GT4UPE71TF272188

Negotiation Guide

Opening Offer

$75,904

Fair Price

$77,404

Walk Away Above

$79,182

• Recent buyers paid ~$2,852 below MSRP
• Sitting 43 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$72,054

Est. Invoice$74,483

Holdback (est.)$2,429

MSRP (Sticker)$80,960

Asking Price$80,960

Markup$0

Est. Dealer Margin on This Car$8,906

Percentile97% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup-$2,852

Median Markup-$1,506

Best Deal-$13,200

Worst Deal+$23,234

% Sold Below MSRP96%

Avg Days to Sell23 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$289

Avg Markup (Sierra 2500 HD)+$802

% Below MSRP92%

Avg Days to Sell27 days

Avg Sold Markup-$114

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