Deal Sheet: 2026 Sierra 2500 HD AT4

VERN EIDE CHEVROLET GMC · Mitchell, SD · VIN: 1GT4UPE70TF285420

Negotiation Guide

Opening Offer

$72,816

Fair Price

$74,316

Walk Away Above

$76,123

• Recent buyers paid ~$2,835 below MSRP
• Sitting 46 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$69,358

Est. Invoice$71,696

Holdback (est.)$2,338

MSRP (Sticker)$77,930

Asking Price$77,930

Markup$0

Est. Dealer Margin on This Car$8,572

Percentile97% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1222

Avg Markup-$2,835

Median Markup-$1,500

Best Deal-$13,200

Worst Deal+$23,234

% Sold Below MSRP96%

Avg Days to Sell23 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)+$150

Avg Markup (Sierra 2500 HD)$0

% Below MSRP94%

Avg Days to Sell25 days

Avg Sold Markup+$310

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