Deal Sheet: 2026 Sierra 2500 HD Pro

ED MORSE CHEVROLET GMC SOUTHWEST · Red Bud, IL · VIN: 1GT4ULE77TF210156

This Is Already a Great Deal

Opening Offer

$53,010

Asking Price

$53,600

Max Price

$53,600

• Recent buyers paid ~$1,022 below MSRP
• Sitting 45 days (avg 24) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $3,862 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,510

Est. Invoice$54,280

Holdback (est.)$1,770

MSRP (Sticker)$59,000

Asking Price$53,600

Markup-$5,400

Est. Dealer Margin on This Car$1,090

Percentile10% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold673

Avg Markup-$1,022

Median Markup$0

Best Deal-$11,578

Worst Deal+$18,880

% Sold Below MSRP96%

Avg Days to Sell24 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$3,260

Avg Markup (Sierra 2500 HD)-$4,620

% Below MSRP93%

Avg Days to Sell21 days

Avg Sold Markup-$1,961

Price History

Jun 5, 2026$59,000 → $54,000(-$5,000)

Jul 8, 2026$54,000 → $53,600(-$400)

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