Deal Sheet: 2026 Sierra EV Denali Max Range

DEMONTROND AUTOMOTIVE GROUP, INC. · Houston, TX · VIN: 1GT4EYEL0TU417264

Negotiation Guide

Opening Offer

$96,757

Fair Price

$98,257

Walk Away Above

$98,429

• Recent buyers paid ~$343 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$87,754

Est. Invoice$90,712

Holdback (est.)$2,958

MSRP (Sticker)$98,600

Asking Price$98,878

Markup+$278

Est. Dealer Margin on This Car$11,124

Percentile81% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold19

Avg Markup-$343

Median Markup$0

Best Deal-$6,293

Worst Deal+$13,399

% Sold Below MSRP89%

Avg Days to Sell18 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)-$5,369

Avg Markup (Sierra EV)+$278

% Below MSRP97%

Avg Days to Sell18 days

Avg Sold Markup-$4,982

Price History

Jul 2, 2026$103,878 → $98,878(-$5,000)

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