Deal Sheet: 2026 Hummer EV Pickup 2X

SERRA BUICK GMC TRAVERSE CITY · Traverse City, MI · VIN: 1GT4EADD1TU602599

Negotiation Guide

Opening Offer

$94,140

Fair Price

$95,640

Walk Away Above

$97,680

• Recent buyers paid ~$4,080 below MSRP

Price Breakdown

Est. Dealer Cost$88,751

Est. Invoice$91,742

Holdback (est.)$2,992

MSRP (Sticker)$99,720

Asking Price$97,483

Markup-$2,237

Est. Dealer Margin on This Car$8,732

Percentile45% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold97

Avg Markup-$4,080

Median Markup$0

Best Deal-$17,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$2,990

Avg Markup (Hummer EV Pickup)-$2,237

% Below MSRP98%

Avg Days to Sell19 days

Avg Sold Markup-$2,857

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