Negotiation Guide
Opening Offer
$119,949
Fair Price
$121,449
Walk Away Above
$123,624
- • Recent buyers paid ~$4,350 below MSRP
Price Breakdown
Est. Dealer Cost$111,961
Est. Invoice$115,735
Holdback (est.)$3,774
MSRP (Sticker)$125,799
Asking Price$122,799
Markup-$3,000
Est. Dealer Margin on This Car$10,838
Percentile48% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold86
Avg Markup-$4,350
Median Markup$0
Best Deal-$25,000
Worst Deal+$4,665
% Sold Below MSRP98%
Avg Days to Sell44 days
Dealer Profile
Inventory28 vehicles
Avg Markup (All Models)-$1,273
Avg Markup (Hummer EV SUV)-$3,000
% Below MSRP96%
Avg Days to Sell22 days
Avg Sold Markup-$2,364
Cheaper Hummer EV SUV 3X Inventory
GREGG YOUNG CHEVROLET GMC OF COLUMBUSColumbus, NE
-$25,060$99,61542d
GREGG YOUNG CHEVROLET GMC OF COLUMBUSColumbus, NE
-$25,060$88,92042d
DON LEDFORD AUTOMOTIVE CENTER, INC.Cleveland, TN
-$22,500$94,4401d
WILLIAMS BUICK GMCCharlotte, NC
-$22,500$95,4151d
ANDY MOHR BUICK GMC, INCFishers, IN
-$20,280$99,0001d
BOB BROCKLAND BUICK GMC, INC.Columbia, IL
-$20,096$86,8491d
KEWEENAW CHEVROLET GMCHoughton, MI
-$19,650$88,38042d
LUTHER FAMILY BUICK GMCFargo, ND
-$19,416$89,99947d
HOLZHAUER AUTO & TRUCK SALES, INC.Nashville, IL
-$19,366$87,5791d
NATIONAL GMCAmerican Fork, UT
-$19,220$99,84042d