This Is Already a Great Deal
Opening Offer
$94,505
Asking Price
$97,428
Max Price
$97,428
- • Recent buyers paid ~$4,196 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,664 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$91,926
Est. Invoice$95,025
Holdback (est.)$3,099
MSRP (Sticker)$103,288
Asking Price$97,428
Markup-$5,860
Est. Dealer Margin on This Car$5,502
Percentile28% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold136
Avg Markup-$4,196
Median Markup-$294
Best Deal-$20,000
Worst Deal+$5,785
% Sold Below MSRP96%
Avg Days to Sell43 days
Dealer Profile
Inventory130 vehicles
Avg Markup (All Models)-$1,845
Avg Markup (Hummer EV SUV)-$5,860
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,341
Price History
Jul 13, 2026$103,288 → $97,428(-$5,860)
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