Deal Sheet: 2026 Hummer EV SUV 2X

ZIMBRICK BUICK GMC EASTSIDE · Madison, WI · VIN: 1GKTEHDEXTU603574

Negotiation Guide

Opening Offer

$94,169

Fair Price

$95,669

Walk Away Above

$97,767

• Recent buyers paid ~$4,196 below MSRP

Price Breakdown

Est. Dealer Cost$88,880

Est. Invoice$91,876

Holdback (est.)$2,996

MSRP (Sticker)$99,865

Asking Price$96,869

Markup-$2,996

Est. Dealer Margin on This Car$7,989

Percentile45% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold136

Avg Markup-$4,196

Median Markup-$294

Best Deal-$20,000

Worst Deal+$5,785

% Sold Below MSRP96%

Avg Days to Sell43 days

Dealer Profile

Inventory181 vehicles

Avg Markup (All Models)-$1,624

Avg Markup (Hummer EV SUV)-$2,996

% Below MSRP96%

Avg Days to Sell23 days

Avg Sold Markup-$1,626

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