Deal Sheet: 2026 Hummer EV SUV 2X

ED MORSE CHEVROLET GMC NORTHEAST · De Witt, IA · VIN: 1GKTEHDE6TU605581

Negotiation Guide

Opening Offer

$95,294

Fair Price

$96,794

Walk Away Above

$98,892

• Recent buyers paid ~$4,196 below MSRP

Price Breakdown

Est. Dealer Cost$89,881

Est. Invoice$92,911

Holdback (est.)$3,030

MSRP (Sticker)$100,990

Asking Price$98,970

Markup-$2,020

Est. Dealer Margin on This Car$9,089

Percentile47% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold136

Avg Markup-$4,196

Median Markup-$294

Best Deal-$20,000

Worst Deal+$5,785

% Sold Below MSRP96%

Avg Days to Sell43 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$814

Avg Markup (Hummer EV SUV)-$4,254

% Below MSRP92%

Avg Days to Sell29 days

Avg Sold Markup-$775

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