Deal Sheet: 2026 Yukon AT4 Ultimate

SERRA CHEVROLET BUICK GMC · Madison, TN · VIN: 1GKS2VKL7TR404537

Negotiation Guide

Opening Offer

$99,681

Fair Price

$101,181

Walk Away Above

$101,433

• Recent buyers paid ~$504 below MSRP

Price Breakdown

Est. Dealer Cost$90,500

Est. Invoice$93,550

Holdback (est.)$3,051

MSRP (Sticker)$101,685

Asking Price$101,685

Markup$0

Est. Dealer Margin on This Car$11,185

Percentile82% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold291

Avg Markup-$504

Median Markup$0

Best Deal-$8,662

Worst Deal+$6,415

% Sold Below MSRP86%

Avg Days to Sell28 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)-$1,335

Avg Markup (Yukon)-$1,885

% Below MSRP98%

Avg Days to Sell22 days

Avg Sold Markup-$1,025

Price History

Jul 18, 2026$99,651 → $101,685(+$2,034)

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