Negotiation Guide
Opening Offer
$99,921
Fair Price
$101,421
Walk Away Above
$101,803
- • Recent buyers paid ~$764 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$90,945
Est. Invoice$94,010
Holdback (est.)$3,066
MSRP (Sticker)$102,185
Asking Price$101,685
Markup-$500
Est. Dealer Margin on This Car$10,740
Percentile34% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold1446
Avg Markup-$764
Median Markup$0
Best Deal-$14,000
Worst Deal+$13,740
% Sold Below MSRP88%
Avg Days to Sell26 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$931
Avg Markup (Yukon)-$429
% Below MSRP95%
Avg Days to Sell16 days
Avg Sold Markup-$530
Price History
Jul 11, 2026$102,185 → $101,685(-$500)
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