Deal Sheet: 2026 Sierra 2500 HD Pro

SHERIDAN MOTOR, INC. · Sheridan, WY · VIN: 1GD1ULE78TF171124

Negotiation Guide

Opening Offer

$54,495

Fair Price

$55,995

Walk Away Above

$56,794

• Recent buyers paid ~$1,022 below MSRP
• Sitting 48 days (avg 24) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,258

Est. Invoice$52,986

Holdback (est.)$1,728

MSRP (Sticker)$57,593

Asking Price$65,335

Markup+$7,742

Est. Dealer Margin on This Car$14,077

Percentile96% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold673

Avg Markup-$1,022

Median Markup$0

Best Deal-$11,578

Worst Deal+$18,880

% Sold Below MSRP96%

Avg Days to Sell24 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$217

Avg Markup (Sierra 2500 HD)+$183

% Below MSRP76%

Avg Days to Sell21 days

Avg Sold Markup-$667

Price History

Jun 1, 2026$57,593 → $72,593(+$15,000)

Jul 8, 2026$72,593 → $66,335(-$6,258)

Jul 15, 2026$66,335 → $65,335(-$1,000)

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