Deal Sheet: 2026 Silverado 1500 Custom

WILLIS CHEVROLET, INC. · Smyrna, DE · VIN: 1GCPKBEK7TZ399178

Negotiation Guide

Opening Offer

$50,508

Fair Price

$52,008

Walk Away Above

$52,231

• Recent buyers paid ~$88 below MSRP
• Sitting 32 days (avg 19) — extra leverage

Price Breakdown

Est. Dealer Cost$46,685

Est. Invoice$48,259

Holdback (est.)$1,574

MSRP (Sticker)$52,455

Asking Price$52,455

Markup$0

Est. Dealer Margin on This Car$5,770

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1745

Avg Markup-$88

Median Markup$0

Best Deal-$2,635

Worst Deal+$3,000

% Sold Below MSRP97%

Avg Days to Sell19 days

Dealer Profile

Inventory11 vehicles

Avg Markup (All Models)$0

Avg Markup (Silverado 1500)$0

% Below MSRP64%

Avg Days to Sell21 days

Avg Sold Markup$0

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