Deal Sheet: 2026 Silverado 2500 HD ZR2

WALT MASSEY AUTOMOTIVE, INC. · Lucedale, MS · VIN: 1GC4KYEY0TF301684

Negotiation Guide

Opening Offer

$89,973

Fair Price

$91,473

Walk Away Above

$91,534

• Recent buyers paid ~$122 below MSRP

Price Breakdown

Est. Dealer Cost$81,520

Est. Invoice$84,267

Holdback (est.)$2,748

MSRP (Sticker)$91,595

Asking Price$91,595

Markup$0

Est. Dealer Margin on This Car$10,075

Percentile97% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup-$122

Median Markup$0

Best Deal-$4,817

Worst Deal+$17,420

% Sold Below MSRP93%

Avg Days to Sell21 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$3,192

Avg Markup (Silverado 2500 HD)-$199

% Below MSRP97%

Avg Days to Sell25 days

Avg Sold Markup-$2,254

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