Deal Sheet: 2026 Silverado 2500 HD ZR2

NAPLETON CHEVROLET COLUMBUS · Columbus, WI · VIN: 1GC4KYE78TF278419

Negotiation Guide

Opening Offer

$75,064

Fair Price

$76,564

Walk Away Above

$77,152

• Recent buyers paid ~$107 below MSRP
• Sitting 38 days (avg 16) — extra leverage

Price Breakdown

Est. Dealer Cost$69,189

Est. Invoice$71,521

Holdback (est.)$2,332

MSRP (Sticker)$77,740

Asking Price$76,740

Markup-$1,000

Est. Dealer Margin on This Car$7,551

Percentile23% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold930

Avg Markup-$107

Median Markup$0

Best Deal-$4,817

Worst Deal+$17,219

% Sold Below MSRP93%

Avg Days to Sell16 days

Dealer Profile

Inventory9 vehicles

Avg Markup (All Models)-$499

Avg Markup (Silverado 2500 HD)-$167

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup$0

Price History

Jul 7, 2026$75,797 → $76,740(+$944)

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