Deal Sheet: 2026 Silverado 2500 HD Custom

BILL WELLS CHEVROLET · Plainview, TX · VIN: 1GC4AMEY3TF309337

Negotiation Guide

Opening Offer

$67,089

Fair Price

$68,589

Walk Away Above

$68,768

• Recent buyers paid ~$358 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,363

Est. Invoice$63,431

Holdback (est.)$2,068

MSRP (Sticker)$68,947

Asking Price$68,947

Markup-$92

Est. Dealer Margin on This Car$7,584

Percentile21% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1525

Avg Markup-$359

Median Markup$0

Best Deal-$3,540

Worst Deal+$12,995

% Sold Below MSRP95%

Avg Days to Sell16 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)+$176

Avg Markup (Silverado 2500 HD)-$46

% Below MSRP89%

Avg Days to Sell18 days

Avg Sold Markup+$462

Price History

Jul 1, 2026$68,947 → $68,855(-$92)

Jul 7, 2026$68,855 → $68,947(+$92)

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