Deal Sheet: 2026 CT5 Premium Luxury

HERITAGE CADILLAC, INC. · Morrow, GA · VIN: 1G6DN5RK5T0114829

Negotiation Guide

Opening Offer

$51,520

Fair Price

$53,020

Walk Away Above

$53,314

• Recent buyers paid ~$10 above MSRP
• Sitting 89 days (avg 42) — extra leverage

Price Breakdown

Est. Dealer Cost$46,640

Est. Invoice$48,248

Holdback (est.)$1,608

MSRP (Sticker)$53,609

Asking Price$53,609

Markup$0

Est. Dealer Margin on This Car$6,969

Percentile99% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold420

Avg Markup+$10

Median Markup$0

Best Deal-$2,500

Worst Deal+$9,100

% Sold Below MSRP98%

Avg Days to Sell42 days

Dealer Profile

Inventory29 vehicles

Avg Markup (All Models)+$1,183

Avg Markup (CT5)+$795

% Below MSRP79%

Avg Days to Sell42 days

Avg Sold Markup+$786

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