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Deal Sheet: 2026 F-150 Platinum
Hunt Ford Inc · Franklin, KY · VIN: 1FTFW7LDXTFB14704
Negotiation Guide
Opening Offer
$86,930
Fair Price
$88,430
Walk Away Above
$89,790
- • Recent buyers paid ~$1,881 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$82,035
Est. Invoice$84,770
Holdback (est.)$2,735
MSRP (Sticker)$91,150
Asking Price$88,650
Markup-$2,500
Est. Dealer Margin on This Car$6,615
Percentile52% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$2,487
Avg Markup (F-150)-$3,963
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$865
Price History
Jul 9, 2026$90,150 → $88,650(-$1,500)
Cheaper F-150 Platinum Inventory
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-$8,500$79,02048d
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Hutcheson Ford Sales, Inc.Saint James, MO
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Cogswell FordRussellville, AR
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