Deal Sheet: 2026 F-150 Platinum

Generations Ford · Hurricane, WV · VIN: 1FTFW7LD9TFB20932

Negotiation Guide

Opening Offer

$81,858

Fair Price

$83,358

Walk Away Above

$84,082

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$76,325

Est. Invoice$78,869

Holdback$2,544

MSRP (Sticker)$84,805

Asking Price$83,805

Markup-$1,000

Dealer Margin on This Car$7,481

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory515 vehicles

Avg Markup (All Models)-$69

Avg Markup (F-150)-$1,357

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$5

Cheaper F-150 Platinum Inventory

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-$4,000$74,82021d

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-$4,000$75,62021d

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-$4,000$82,98021d

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-$4,000$76,21021d

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-$4,000$82,15021d

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-$4,000$82,35521d

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-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

Vogler FordCarbondale, IL

-$4,000$76,64021d