This Is Already a Great Deal
Opening Offer
$72,575
Asking Price
$74,820
Max Price
$74,820
- • Recent buyers paid ~$1,447 below MSRP
- • Sitting 20 days (avg 11) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,908 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,938
Est. Invoice$73,303
Holdback$2,365
MSRP (Sticker)$78,820
Asking Price$74,820
Markup-$4,000
Dealer Margin on This Car$3,882
Percentile1% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold559
Avg Markup-$1,447
Median Markup-$1,000
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory324 vehicles
Avg Markup (All Models)-$608
Avg Markup (F-150)-$1,530
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$776
Price History
Jun 20, 2026$75,320 → $74,820(-$500)
Cheaper F-150 Platinum Inventory
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