Deal Sheet: 2026 F-150 Platinum

Columbia Ford · Columbia, CT · VIN: 1FTFW7LD9TFA03917

Negotiation Guide

Opening Offer

$85,819

Fair Price

$87,319

Walk Away Above

$88,449

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$80,622

Est. Invoice$83,309

Holdback$2,687

MSRP (Sticker)$89,580

Asking Price$88,080

Markup-$1,500

Dealer Margin on This Car$7,458

Percentile26% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$664

Avg Markup (F-150)-$1,136

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,026

Cheaper F-150 Platinum Inventory

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-$4,000$75,62021d

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-$4,000$82,98021d

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-$4,000$81,03521d

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-$4,000$76,21021d

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-$4,000$82,15021d

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-$4,000$82,35521d

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-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

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-$4,000$76,64021d