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Deal Sheet: 2026 F-150 Platinum
Don Franklin Ford, Inc. · Columbia, KY · VIN: 1FTFW7LD9TFA01570
Negotiation Guide
Opening Offer
$78,236
Fair Price
$79,736
Walk Away Above
$81,055
- • Recent buyers paid ~$1,881 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$74,138
Est. Invoice$76,609
Holdback (est.)$2,471
MSRP (Sticker)$82,375
Asking Price$80,375
Markup-$2,000
Est. Dealer Margin on This Car$6,238
Percentile87% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$2,203
Avg Markup (F-150)-$3,744
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$750
Price History
Jul 9, 2026$81,375 → $80,375(-$1,000)
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