Deal Sheet: 2026 F-150 Platinum

Mike White Ford of Coeur d'Alene · Coeur D Alene, ID · VIN: 1FTFW7LD8TFB26415

Negotiation Guide

Opening Offer

$88,143

Fair Price

$89,643

Walk Away Above

$90,367

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$81,981

Est. Invoice$84,714

Holdback$2,733

MSRP (Sticker)$91,090

Asking Price$90,090

Markup-$1,000

Dealer Margin on This Car$8,109

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory184 vehicles

Avg Markup (All Models)-$563

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$883

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