Deal Sheet: 2026 F-150 Platinum

Atchinson Ford Sales, Inc. · Belleville, MI · VIN: 1FTFW7LD8TFB13339

Negotiation Guide

Opening Offer

$87,766

Fair Price

$89,266

Walk Away Above

$90,406

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$82,391

Est. Invoice$85,137

Holdback$2,746

MSRP (Sticker)$91,545

Asking Price$89,295

Markup-$2,250

Dealer Margin on This Car$6,905

Percentile17% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory264 vehicles

Avg Markup (All Models)-$967

Avg Markup (F-150)-$2,250

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$845

Cheaper F-150 Platinum Inventory

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-$4,000$75,62021d

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-$4,000$76,21021d

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-$4,000$82,15021d

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-$4,000$82,35521d

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-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

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-$4,000$76,64021d