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Deal Sheet: 2026 F-150 Platinum

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTFW7LD8TFA49514

Negotiation Guide

Opening Offer
$82,224
Fair Price
$83,724
Walk Away Above
$85,062
  • Recent buyers paid ~$1,881 below MSRP
  • Sitting 48 days (avg 25) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,760
Est. Invoice$80,352
Holdback (est.)$2,592
MSRP (Sticker)$86,400
Asking Price$83,900
Markup-$2,500
Est. Dealer Margin on This Car$6,140
Percentile52% of inventory is priced lower
Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1169
Avg Markup-$1,881
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days

Dealer Profile

Inventory313 vehicles
Avg Markup (All Models)-$2,618
Avg Markup (F-150)-$4,351
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,021

Price History

Jul 9, 2026$85,400$83,900(-$1,500)