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Deal Sheet: 2026 F-150 Platinum
Ford of Franklin · Franklin, TN · VIN: 1FTFW7LD7TFA13748
Negotiation Guide
Opening Offer
$79,750
Fair Price
$81,250
Walk Away Above
$82,587
- • Recent buyers paid ~$1,933 below MSRP
- • Sitting 49 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$75,533
Est. Invoice$78,050
Holdback (est.)$2,518
MSRP (Sticker)$83,925
Asking Price$81,425
Markup-$2,500
Est. Dealer Margin on This Car$5,893
Percentile52% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1053
Avg Markup-$1,933
Median Markup-$1,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)-$182
Avg Markup (F-150)-$4,133
% Below MSRP68%
Avg Days to Sell23 days
Avg Sold Markup-$295
Price History
Jul 9, 2026$82,925 → $81,425(-$1,500)
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