Deal Sheet: 2026 F-150 Platinum

DePaula Ford LLC · Albany, NY · VIN: 1FTFW7LD6TFB30740

Negotiation Guide

Opening Offer

$89,208

Fair Price

$90,708

Walk Away Above

$91,812

• Recent buyers paid ~$1,447 below MSRP
• Sitting 20 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$83,624

Est. Invoice$86,411

Holdback$2,787

MSRP (Sticker)$92,915

Asking Price$91,415

Markup-$1,500

Dealer Margin on This Car$7,792

Percentile26% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)-$935

Avg Markup (F-150)-$1,418

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$340

Cheaper F-150 Platinum Inventory

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-$4,000$74,82020d

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-$4,000$75,62020d

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-$4,000$82,98020d

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-$4,000$76,21020d

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-$4,000$82,15020d

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-$4,000$82,35520d

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-$4,000$81,98520d

Everett FordBenton, AR

-$4,000$76,24520d

Vogler FordCarbondale, IL

-$4,000$76,64020d