Deal Sheet: 2026 F-150 Platinum

Preferred Ford of Grand Haven · Grand Haven, MI · VIN: 1FTFW7LD6TFB22265

Negotiation Guide

Opening Offer

$84,843

Fair Price

$86,343

Walk Away Above

$87,469

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$79,736

Est. Invoice$82,393

Holdback$2,658

MSRP (Sticker)$88,595

Asking Price$86,345

Markup-$2,250

Dealer Margin on This Car$6,610

Percentile17% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)-$701

Avg Markup (F-150)-$2,250

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$983

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