Deal Sheet: 2026 F-150 Platinum

Koons Ford Falls Church · Falls Church, VA · VIN: 1FTFW7LD6TFA45655

Negotiation Guide

Opening Offer

$85,069

Fair Price

$86,569

Walk Away Above

$87,294

• Recent buyers paid ~$1,451 below MSRP

Price Breakdown

Est. Dealer Cost$79,218

Est. Invoice$81,859

Holdback (est.)$2,641

MSRP (Sticker)$88,020

Asking Price$87,020

Markup-$1,000

Est. Dealer Margin on This Car$7,802

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold1228

Avg Markup-$1,451

Median Markup-$1,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory219 vehicles

Avg Markup (All Models)-$823

Avg Markup (F-150)-$1,523

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$565

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