Deal Sheet: 2026 F-150 Platinum

Mel Hambelton Ford, Inc. · Wichita, KS · VIN: 1FTFW7LD5TFB15548

Negotiation Guide

Opening Offer

$91,163

Fair Price

$92,663

Walk Away Above

$93,387

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$84,699

Est. Invoice$87,522

Holdback$2,823

MSRP (Sticker)$94,110

Asking Price$93,110

Markup-$1,000

Dealer Margin on This Car$8,411

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory940 vehicles

Avg Markup (All Models)-$28

Avg Markup (F-150)-$1,570

% Below MSRP46%

Avg Days to Sell33 days

Avg Sold Markup+$187

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