Deal Sheet: 2026 F-150 Platinum

Randall Reed's Planet Ford · Humble, TX · VIN: 1FTFW7LD5TFA53889

Negotiation Guide

Opening Offer

$87,498

Fair Price

$88,998

Walk Away Above

$89,722

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$81,401

Est. Invoice$84,114

Holdback$2,713

MSRP (Sticker)$90,445

Asking Price$89,445

Markup-$1,000

Dealer Margin on This Car$8,045

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory560 vehicles

Avg Markup (All Models)-$891

Avg Markup (F-150)-$1,440

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,229

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